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Advertising from the World of TBWA, by Holly Hodges

TV in a Cloud

I’m saying goodbye to broadcast tv and getting my services from the cloud.

After paying too much for broadcast tv for too long, I’ve decided that TV just isn’t fun anymore.

Here’s what I did. I bought a Roku box and subscribed to Hulu Plus, for streaming tv programs and streaming Netflix for movies. Plus I bought a digital antenna for local news. Done and done.

Actually, it’s not about the cost as much as a different way of thinking. Apple taught us how to listen to music, one song at a time. Netflix sold us movies without the noxious late fees.

So why should we passively watch television from the couch?

We are all curators, Apple just pointed that out to us yesterday.

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Written by Holly Hodges

Tuesday 7 Jun 2011 at 12:56 PST

Posted in TBWA

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