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Advertising from the World of TBWA, by Holly Hodges

Happy the Holidays are Over

There. I said it. I’m glad the holidays are over. I’m glad to be back at work.

Don’t get me wrong. I had Holiday fun with my family and friends. I had a week of drinking coffee in bed. I ate everything that was put in front of me like a starving puppy.

Still…I felt a little empty. Where were my Apple support group? Those who own every Apple gadget imaginable… who Path their every move…

Go out to a restaurant with coworkers and as soon as the food is brought out, conversation pauses, iPhones are drawn from pocket or purse and the plates are snapped. The race begins to see who can post to which social site first. First Place winner shouts “DONE!”, iLifts his phone in the air and the meal resumes until we order dessert, just for Instagramification.

During the holidays, whenever I’d bring out my iPhone in front of my family, I’d hear “You’re not taking MY picture!” or the stinging “Is this really the right time for that?” and the killer “You are NOT playing with your Phone AND driving, are you?” (To clarify, we were SITTING at a red light.)

So, I’m glad to be back at work, where I’m no longer misunderstood.

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Written by Holly Hodges

Monday 16 Jan 2012 at 23:04 PST

Posted in Advertising, TBWA

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