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Advertising from the World of TBWA, by Holly Hodges

Archive for February 2012

Intern Insight

Trying to understand the appeal of Pinterest, I asked a room full of interns why they would use Pinterest.

“It’s popular because we’re tired of talking about ourselves.” 

Brilliant. I’ve never heard that said before. You read about your friend’s trip to Paris for a month and then you’re left with writing a clever post about your third trip to In-N-Out. That’s exhausting.

Pinterest gives you a place to express your interests…with photos and links… and it only takes a minute. Done.

Thanks Interns. 

 

 

Written by Holly Hodges

Wednesday 22 Feb 2012 at 11:00 PDT

Posted in TBWA

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