Story Guidelines
Share your TBWA agency stories, smart ideas, and creative projects
Here is an online “global village” where you — and others in offices throughout TBWA\Worldwide — share the stories, smart ideas, and creative projects that make every TBWA office an exciting place to work.
To tell is human; to share, divine!
Stories — in pictures and words — have always been the currency of advertising. In the past, our business was the telling of stories.
Now, it is the sharing of stories that will define our successes.
- This blog is for everyone who works at TBWA agencies around the world.
- Stories from TBWA agencies are welcome.
- Send stories to chiatdaynight+story@gmail.com
What to include with your TBWA story
Information about your story is indispensible to sharing
In social media, information about your story is called meta data.
Meta data are the “media” in “social media!”
You
- Contact name
- Contact email
- Contact telephone, including country code
Your TBWA Agency
- Agency full name
- Agency Web site
- City
- Province\Region\State
- Country Name (in English)
- Country Name (native language)
Client & Campaign
- Client
- Campaign
- Concept\Creative Direction
- Planning
- Production\Producer
Story
- Title
- Story
- Writer
- Tags
- Agency
- Continent
- Country
- City
Text
- Plain text is the only acceptable format
- Microsoft Word (.doc) documents are unacceptable.
- Portable Document Format (.pdf) documents are unacceptable.
Pictures
- Width: Up to 640 pixels
- Formats
- JPEG
- PNG
- GIF
Video
- Link to video on YouTube, DailyMotion, or Vimeo
- Do not send videos! Post them online and send a link.
Notes
- Everything must be freely available for public exhibition on this Web site and others.
- Do not send confidential or proprietary information.
- Everything must conform to both your own agency’s policies and to TBWA Corporate policy.
- “TBWA\Chiat\Day\Night” is an independent publication. It is not published by TBWA. For official news or information, visit TBWA\Chiat\Day, or TBWA\Worldwide.
