TBWA\\Chiat\\Day\\Night\\Worldwide

TBWA Cannes 2010 Scorecard by @chiatdaynight

LOS ANGELES. BY HOLLY HODGES (CHIATDAYNIGHT) — Twenty TBWA agencies won 2 Grand Prix Awards and 67 Lions at Cannes in 2010. 134 TBWA entries were short-listed. Here is a rundown of the winners:

Lew’Lara\TBWA São Paulo — 3 Gold Lions, 1 Silver Lions, 8 Bronze Lions

TBWA\RAAD UAE — 6 Bronze Lions

TBWA\Chiat\Day, New York — 3 Gold Lion, 2 Silver Lions, 2 Bronze

TBWA\Paris — 2 Gold Lions, 3 Bronze Lions

TBWA\PHS, Helsinki — 2 Gold Lions, 2 Silver Lions

BDDP Unlimited, Paris — 1 Gold Lion

TBWA\Hunt\Lascaris, Johannesburg — 1 Gold Lion, 7 Silver Lions

Creative Juice\Bangkok — 1 Gold Lion, 2 Silver Lions, 1 Bronze Lion

TBWA\Chiat\Day, Los Angeles — 2 Grand Prix, 3 Gold Lions, 1 Silver Lion and 2 Bronze Lions

TBWA\NEBOKO, Amsterdam –- 2 Silver Lions

TBWA\Media Arts Lab — 3 Bronze Lions

TBWA\Vancouver — 4 Bronze Lions

TBWA\FREDERICK, Santiago — 2 Bronze Lions

ID\TBWA, Sâo Paulo — 1 Bronze Lion

TBWA\TEQUILA\DIGITAL\SHIFT, Auckland — 1 Bronze Lion

TEQUILA\LONDON — 1 Bronze Lion

Drink You Drive Don't If

LEW’LARA\TBWA wins a Merit Award for its campaign for Nissan Brasil. This campaign ran as a drinking and driving awareness ad during Carnival.

Creatives: Luciano Lincoln and Manir Fadel

Inflated car connected to deflated rainbow

Inflated building connected to deflated tree

Inflated chimneys connected to deflated fish

LEW’LARA\TBWA won a Merit Award at the One Show for their ‘More is Less’ campaign which included film, print ads and an art installation. in A giant inflated car connected to a deflated rainbow was part of the landscape in the largest park in São Paulo, Brazil.

The campaign was designed for the Akatu Institute for Conscious Consumption to inspire people to reduce their car use .

Creatives: Pedro Rosa and Roberto Kilciauskas