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Advertising from the World of TBWA, by Holly Hodges

Posts Tagged ‘Brasilía

Drink You Drive Don’t If for Nissan Brasil wins award for LEW’LARA\TBWA

Drink You Drive Don't If

LEW’LARA\TBWA wins a Merit Award for its campaign for Nissan Brasil. This campaign ran as a drinking and driving awareness ad during Carnival.

Creatives: Luciano Lincoln and Manir Fadel

Written by Holly Hodges

Thursday 15 Apr 2010 at 18:29 PDT

More is Less wins One Show Merit Award for LEW’LARA\TBWA

Inflated car connected to deflated rainbow

Inflated building connected to deflated tree

Inflated chimneys connected to deflated fish

LEW’LARA\TBWA won a Merit Award at the One Show for their ‘More is Less’ campaign which included film, print ads and an art installation. in A giant inflated car connected to a deflated rainbow was part of the landscape in the largest park in São Paulo, Brazil.

The campaign was designed for the Akatu Institute for Conscious Consumption to inspire people to reduce their car use .

Creatives: Pedro Rosa and Roberto Kilciauskas

Written by Holly Hodges

Thursday 15 Apr 2010 at 17:54 PDT

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