Posts Tagged ‘North America’
Why we love the Old Spice social media campaign
Yes, the Old Spice guy is funny. Yes, the commercials appeal to both men and women. Yes, they went viral — Here are the numbers.
That’s not why we’re so excited about the Old Spice campaign.
Old Spice got into the social media game.
They didn’t just push the envelope, they shredded it.
Wieden+Kennedy created nearly 200 spots in which the Old Spice guy addressed consumers by name!
@JSBeals asked the Old Spice guy to propose to his girlfriend and, an hour later — with a candelabra, and bearing a ring — Old Spice did it!
Could I send out a Twitter and get the most exciting guy in the world to talk to me? This is the first time I’ve ever lost sleep over an ad (that I wasn’t working on).
P&G looks like the dream client. Wieden+Kennedy look like the agency who use social media to the max.
We watched online as it unfolded. We participated. As one girl tweeted, This is better than TV!
Pedigree Adoption ad
Pedigree will show Part 2 and donate money after part 1 is viewed 25,000 times.
TBWA\Chiat\Day
Gatorade has evolved.
