Posts Tagged ‘One Show’
More is Less wins One Show Merit Award for LEW’LARA\TBWA
Inflated car connected to deflated rainbow
Inflated building connected to deflated tree
LEW’LARA\TBWA won a Merit Award at the One Show for their ‘More is Less’ campaign which included film, print ads and an art installation. in A giant inflated car connected to a deflated rainbow was part of the landscape in the largest park in São Paulo, Brazil.
The campaign was designed for the Akatu Institute for Conscious Consumption to inspire people to reduce their car use .
Creatives: Pedro Rosa and Roberto Kilciauskas
